Take-Two Interactive said on Thursday that Rockstar Games' Grand Theft Auto 6 is still on track for a November 19 release, and the company again declined to say what the game will cost. Chief Executive Strauss Zelnick said no pricing announcement would come with the earnings release and pointed to a marketing push that is expected to begin this summer.
Zelnick said the company does not use analyst calls to unveil marketing plans, calling that idea off limits in the bluntest possible terms. But he also reiterated that Rockstar expects to start marketing GTA 6 when summer arrives, and he repeated November 19 as the launch day, a notable confirmation for a title that has been shadowed by pre-order speculation, pricing rumors and talk of a possible delay.
That confirmation landed alongside a quarterly report that showed both the scale of the franchise and the size of the bet Take-Two is making on it. The company reported a GAAP loss of 32 cents a share on $1.58 billion in net bookings and $1.68 billion in GAAP net revenue, while its full fiscal year 2025-2026 results came to $6.72 billion in net bookings, up 19% from a year earlier.
Take-Two also projected full-year guidance of between $8 billion and $8.2 billion for its new fiscal year, which runs from April 1, 2026, to March 31, 2027. For the October-to-December quarter, it forecast net revenue of $1.57 billion to $1.62 billion. Those numbers show how heavily the company is leaning on its pipeline as it prepares for one of the most anticipated video games ever.
Grand Theft Auto 6 has remained one of the industry’s most closely watched releases, and Take-Two has not yet revealed its price. Zelnick said the company builds its guidance around assumptions tied to its pipeline, release schedule, pricing and unit sales, adding that those assumptions can change if a title is delayed or if pricing or sales expectations shift. He said those assumptions are part of the model, even if they are not fixed in stone.
For now, the message from Take-Two is simple: no price yet, no marketing launch before summer and no change to the November 19 date. After months of speculation, the company’s latest earnings call did not give fans a number to pin down, but it did give them something more concrete — a release date that management says is still the plan.
