Roku is running a self-declared "Streaming Day" sale today, offering steep, time-limited discounts on select streaming plans in the United States and taking the offers down on Sunday, May 24.
The headline number is as much as 90% off. Roku’s Streaming Day lineup includes Apple TV for $5.99 (down from $9.99), Starz for $1.99 (down from $11.99) and MGM+ for $0.99 (down from $7.99). Those lower prices are usually offered for two months, though some promotions run longer.
All of the Roku Streaming Day bargains are limited to the U.S. market and available only to new subscribers. Roku announced the deals as a discrete marketing push — the company effectively created its own Streaming Day — and it will remove the offers on Sunday, May 24.
The timing puts Roku’s promotion alongside the wider National Streaming Day activity that happens each year on May 20. Other services are running their own promotions: Disney+ is offering streaming bundles for the occasion, and a bundle that pairs and FOX One is on sale for $39.99 per month, $10 less than its original price.
Live-TV services are part of the mix. Fubo is pitching new subscribers up to $25 off their first month on the Pro or Elite plans; under that offer, the Pro plan is priced at $45.99 for the first month and the Elite plan at $48.99 for the first month. Fubo is also promoting a one-week free trial, unlimited cloud DVR and access to more than 200 live channels.
Some platform offers sit on top of the Roku-specific discounts. Roku’s Apple TV price of $5.99 comes against a separate Apple TV offer that gives new customers a free seven-day trial before the service shifts to a $12.99 monthly fee. Starz appears on multiple fronts as well: Roku’s cut for new subscribers is $1.99, while Starz independently is pitching $2.99 a month for the first three months and a $23.99 annual plan for 12 months.
The practical effect is a burst of short windows and overlapping deals that mostly reward new signups. The lower introductory prices are usually temporary: Roku’s reductions commonly apply for a two-month period, and other services spell out short initial terms such as a weeklong trial or reduced pricing for the first month or three months.
That brevity is the friction point. The promotions are scripted to push trial signups and quick conversions rather than long-term savings. They are available only to customers who have not subscribed before, which limits the offers’ reach to people willing to create new accounts or switch signups. Roku’s announcement that it “made up” Streaming Day highlights the marketing character of the event: the deals are real, but the calendar moment is of the company’s making and will vanish when the clock runs out.
For shoppers, the immediate decision is simple and narrow: act before Sunday, May 24, or lose the current price. For the market, the broader question is whether this kind of manufactured shopping moment produces lasting churn or merely a temporary lift in signups tied to introductory pricing.
Either way, Roku’s Streaming Day is a concentrated, U.S.-only push aimed at new subscribers that lands amid National Streaming Day promotions from Disney+, Fubo, Apple TV, Peacock and Starz; readers who want the discounts should note the May 24 deadline and the short introductory periods that follow.
